Apple & EVE: kid glasses campaign

To generate brand awareness and support new and existing product lines, Apple & Eve tasked us with creating a 360 campaign to live across connected TV, digital OOH, social, in-store, and beyond. Our Kid Glasses concept leaned on nostalgia and imagination to encourage parents to see the world through their child’s eyes with a juice that’s pure and simple, just like they remember.

ACD: Liz Furze

Senior Copywriter/Creative Lead: Myself

Junior Copywriter: Addie Berger

Content Creator: Kayla Schroter

Junior Content Creator: Hasani Brown

:30 and :15 Campaign videos

To create these CTV, YouTube, and social spots, we worked with Boston-based production house Vagrants on a Covid-friendly shoot featuring two real families instead of actors. Shot using an anamorphic lens, Vagrants beautifully captured the golden feel of nostalgia and the imaginative world of a child. Along with writing these scripts, I helped oversee casting, location scouting, wardrobe, and post production edits.

social support

While the campaign was in market, we kept the creative juices flowing on social with both paid and organic assets.