Before and aquaphor campaign
Every tattoo artist recommends Aquaphor to care for fresh ink. Dermatologists and pediatricians recommend it to patients and parents on the regular. Yet, consumers have very little unaided awareness of the product. So, we created Aquaphor’s first brand campaign to change that. And it wasn’t by lauding clinical clams—well, maybe a little—but by highlighting the duality of Aquaphor’s transformational healing power. Sure, it’ll calm your psoriasis. But it’ll also calm your nerves about wearing anything sleeveless.
Before Aquaphor it’s trial-and-error skin salves, dry skin, and discomfort. After Aquaphor, well, you’ll see.
Creative Director: Liz Furze
Associate Creative Director: Myself
Senior Designer: Laura Maier
Senior AD: Kailyn Downen
Editor: Cory Clutter
Photographer: Joseph Rasch
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