LAVAZZA: AWAKENING

We won the Lavazza social AOR business with a campaign poised to awaken consumers to today’s coffee renaissance. As consumers become more in tune with bean origin and roast profile, this campaign reinforced the fact that Lavazza has been been perfecting the art of coffee craft since 1895.

I developed the campaign and supporting monthly creative with my team, wrote all paid and organic copy, and presented work to clients. I also wrote a manifesto script and storyboarded a sizzle reel that was shown during a global year-in-review conference at Lavazza’s Torino, Italy headquarters. As their social AOR, we saw a 428% increase in impressions and a 43% increase in engagements across platforms, and a 41% increase in Instagram followers.

ACD: John DeGray

Senior Copywriter: Myself

Senior AD: Eva Parlato

Junior AD/Photographer: Pippa Holliday

Photographer: Joe Rasch

MANIFESTO SCRIPT

Every cup of Lavazza offers the opportunity to experience something new. A chance to expand your coffee routine. Develop a more discerning palate. Uncover a bit of Italian culture. From the first sip to the last, our perfectly-balanced blends have the power to awaken your taste buds and your spirit.

As a leader in today’s coffee renaissance, we’re more compelled than ever to spark such an awakening. To open coffee drinkers up to a world brimming with flavor and culture. To inspire them to try a new blend or brew method. But most importantly, to explore uncharted coffee territory.