SALLY HANSEN: SOCIAL MEDIA CONTENT
As a nail polish that's not found in salons, Sally Hansen dominates the DIY manicure world. Over the course of three years, I concepted ideas and wrote copy to help fans get salon-quality manicures at home through instructional, educational and inspirational posts across Facebook, Twitter, Instagram and Pinterest. I was also heavily involved in the shoots used to capture this content from conception to hand model selection.
