“What Would Kids DO?” Campaign

In the spirit of kidding ourselves, we asked a couple of kid experts how they would solve adult problems. From how to throw a 40th birthday party to how to ask for a raise, they proved to be wise beyond their years. This content acted as a supplement to our most recent Apple & Eve campaign.

Creative Lead: Myself

Senior Art Director: Kailyn Downen

Senior Copywriter: Tara Thomson

Director: Ben Hansford

Production: The-Ghost

In-house Editor: Curran McKee

In-house Producer: Juliana Hong

Agency: Amp

Videos

We produced, shot, and edited 5 long-form videos for this series and are in post-production on a suite of paid media assets to go live in 2026. My team and I selected talent, came up with the video topics and series name, brainstormed a slew of question options, and wrote and designed all supers. I sat alongside Ben, the director, during filming and can be heard laughing in more than one video. These kids cracked me up.