“What Would Kids DO?” Campaign

In the spirit of kidding ourselves, we asked a couple of kid experts how they would solve adult problems. From how to throw a 40th birthday party to how to ask for a raise, they proved to be wise beyond their years. This content acted as a supplement to our most recent Apple & Eve campaign and live on a campaign landing page.

Creative Lead: Myself

Senior Art Director: Kailyn Downen

Senior Copywriter: Tara Thomson

Director: Ben Hansford

Production: The-Ghost

In-house Editor: Curran McKee

In-house Producer: Juliana Hong

Agency: Amp

Long-Form Videos

We produced, shot, and edited 5 long-form videos each focused on a unqiue, yet relatable, lesson. My team and I selected talent, came up with the video topics and series name, brainstormed a slew of question options, and wrote and designed all supers. I sat alongside Ben, the director, during filming and can be heard laughing in more than one video. These kids cracked me up.

Social content

We cut the long-form videos into static assets as well as :30s, :15s, and :6s for paid social and CTV. The week of launch, our strategy team implemented an organic posting schedule that included fan engagement, story content, and memes. Below is a selection of that content.